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http://www.innovationforgrowth.co.uk/Blog/how-these-all-american-blue-jeans-are-going-green/

By dyeing denim with indigo foam, instead of massive vats of liquid dye, Wrangler is working to cut nearly all wastewater out of the jeans-making process.

Think about classic blue jeans. The rich color comes from indigo, and it’s so ubiquitous both in fashion and in the American cultural imagination that it’s easy to imagine denim cloth as a naturally occurring phenomenon.
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